Who Is Herbert Simon a Glimpse of a Nobel Peace Prize Winner free essay sample

Who was Herbert Simon? 1 Running Head: WHO WAS HERBERT SIMON? Who was Herbert Simon? A Glimpse of a Nobel Peace Prize Winner Crystal Peru Politics, Policy and Ethics in the Public Sector PAD510 May 30, 2010 Who was Herbert Simon? 2 Abstract This paper investigates and provides factual research on Mr. Herbert Simon and his contributions to the founding of Artificial Intelligence. Herbert A. Simon was one of the founding fathers of artificial intelligence. Simon, who, along with Allen Newell and J. C. Shaw, wrote the first AI program in 1956, received many honors in his lifetime, including the Nobel Prize in Economic Science in 1978. Simon was a true renaissance man. He researched human decision-making and problem-solving processes and the implications of those processes for social institutions. Simons major awards in four areas: psychology, economics, management science and computer science attest to his breadth of interest and expertise. Simons impact in the world is no more apparent than at Carnegie Mellon University, where, arguably, he was the most influential person. We will write a custom essay sample on Who Is Herbert Simon? a Glimpse of a Nobel Peace Prize Winner or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Simon left behind over 60 years of research and theorems. He also left the computer science world with the heuristic compiler, in which he applied theories and techniques from other disciplines. Who was Herbert Simon? 3 Who was Herbert Simon? A Glimpse of a Nobel Peace Prize Winner. Herbert Alexander Simon was born into a Jewish family in Milwaukee, Wisconsin on June 15, 1916. His father, Arthur Simon (1881–1948) was an electrical engineer who had come to the United States from Germany in 1903 after earning his engineering degree from the Technische Hochschule of Darmstadt. Arthur, an inventor, who was granted several dozen patents; he was also an independent patent attorney. Herberts mother, Edna Marguerite Merkel, was an accomplished pianist whose ancestors had come from Prague and Cologne. Herberts European ancestors had been piano makers, goldsmiths, and vintners. Herbert Simon was educated as a child in the public school system in Milwaukee where he developed an interest in science. He found schoolwork to be interesting but rather easy. Unlike many children, Simon was exposed to the idea that human behavior could be studied scientifically at a relatively young age due to the influence of his mother’s younger brother, Harold Merkel, who had studied economics at the University of Wisconsin–Madison under John R. Commons. Through his uncle’s books on economics and psychology, Simon discovered the social sciences. Simon received both his B. A. (1936) and his Ph. D. (1943) in political science, from the University of Chicago, where he studied under Harold Lasswell and Charles Edward Merriam. Among his earliest influences, Simon has cited Richard Ely’s economics textbook, Norman Angell’s The Great Illusion, and Henry George’s Progress and Poverty. In 1933, Simon entered Who was Herbert Simon? 4 the University of Chicago, and following those early influences, he studied the social sciences and mathematics. He was interested in biology, but chose not to study it because of his color-blindness and awkwardness in the laboratory. He chose instead to focus on political science and economics. His most important mentor at the University was Henry Schultz who was an econometrician and mathematical economist. After enrolling in a course on Measuring Municipal Governments, Simon was invited to be a research assistant for Clarence Ridley, with whom he coauthored the book Measuring Municipal Activities in 1948. Eventually his studies led him to the field of organizational decision-making, which would become the subject of his doctoral dissertation. From 1939 to 1942, Simon acted as director of a research group at the University of California, Berkeley. When the group’s grant was exhausted, he took a position in political science at the Illinois Institute of Technology. Back in Chicago, he began participating in the seminars held by the staff of the Cowles Commission who at that time included Trygve Haavelmo, Jacob Marschak, and Tjalling Koopmans. He thus began a more in-depth study of economics in the area of institutionalism. Marschak brought Simon in to assist in the study he was currently undertaking with Sam Schurr of the â€Å"prospective economic effects of atomic energy†. In 1949, Simon became a professor of administrations and chairman of the Department of Industrial Management at Carnegie Tech (later to become Carnegie Mellon University). He continued to teach in various departments at Carnegie Mellon, including psychology and computer science, until his death in 2001. Who was Herbert Simon? From 1950 to 1955, Simon studied mathematical economics and during this time, together with David Hawkins, discovered and proved the Hawkins-Simon theorem on the â€Å"conditions for the existence of positive solution vectors for input-output matrices. He also developed theorems on near-decomposability and aggregation. Having begun to apply these theorems to organizations, Simon determined around 1954 that the best way t o study problem-solving was to simulate it with computer programs, which led to his interest in computer simulation of human cognition. End 1950s he was among the first members of the Society for General Systems Research. Mr. Simon was a pioneer in the field of artificial intelligence, creating with Allen Newell the Logic Theory Machine (1956) and the General Problem Solver (GPS) (1957) programs. GPS was possibly the first method of separating problem solving strategy from information about particular problems. Both programs were developed using the Information Processing Language (IPL) (1956) developed by Newell, Cliff Shaw and Simon. Donald Knuth mentions the development of list processing in IPL with the linked list originally called NSS memory for its inventors. In 1957, Simon predicted that computer chess would surpass human chess abilities within 10 years when, in reality, that transition took about 40 years. In the early 1960s Simon wrote a paper responding to a claim by the psychologist Ulric Neisser that machines might be able to replicate cold cognition, e. g. processes like reasoning, planning, perceiving, and deciding, but could not replicate hot cognition, including desiring, feeling pain or pleasure, and having emotions. Simons paper was eventually published in 1967. It was ignored by the AI research community for some years, but later became very influential e. g. indirectly through the work of Sloman and Picard on emotions. Who was Herbert Simon? 6 Simon also collaborated with James G. March on several works in organization theory. With Allen Newell, Simon developed a theory for the simulation of human problem solving behavior using production rules. The study of human problem solving required new kinds of human measurements and, with Anders Ericsson, Simon developed the experimental technique of verbal protocol analysis. Simon was interested in the role of knowledge in expertise. He said that to become an expert required about 10 years of experience and he and colleagues estimated that expertise was the result of learning roughly 50,000 chunks of information. A chess expert was said to have learned about 50,000 chunks or chess position patterns. Simon was also interested in how humans learn and, with Edward Feigenbaum, he developed the EPAM (Elementary Perceiver and Memorizer) theory, one of the first theories of learning to be implemented as a computer program. EPAM was able to explain a large number of phenomena in the field of verbal learning. Later versions of the model were applied to concept formation and the acquisition of expertise. He was awarded the ACMs A. M. Turing Award along with Allen Newell in 1975. In joint scientific efforts extending over twenty years, initially in collaboration with J. C. (Cliff) Shaw at the RAND Corporation, and subsequentially with numerous faculty and student colleagues at Carnegie Mellon University, they have made basic contributions to artificial intelligence, the psychology of human cognition, and list processing. Who was Herbert Simon? 7 Herbert Simon has been credited for revolutionary changes in microeconomics. He is responsible for the concept of organizational decision-making as it is known today. He was also the first to discuss this concept in terms of uncertainty; i. e. it is impossible to have perfect and complete information at any given time to make a decision. While this notion was not e ntirely new, Simon is best known for its origination. It was in this area that he was awarded the Nobel Prize in 1978. At the Cowles Commission, Simon’s main goal was to link economic theory to mathematics and statistics. His main contributions were to the fields of general equilibrium and econometrics. He was greatly influenced by the marginalist debate that began in the 1930s. The popular work of the time argued that it was not empirically apparent that entrepreneurs needed to follow the marginalist principles of profit-maximization/cost-minimization in running organizations. The argument went on to note that profit-maximization was not accomplished, in part, because of the lack of complete information. In decision-making, Simon believed that agents face uncertainty about the future and costs in acquiring information in the present. These factors limit the extent to which agents can make a fully rational decision, thus they possess only â€Å"bounded rationality† and must make decisions by â€Å"satisfying,† or choosing that which might not be optimal but which will make them happy enough. Simon was known for his research on industrial organization. He determined that the internal organization of firms and the external business decisions thereof did not conform to the Neoclassical theories of â€Å"rational† decision-making. Simon wrote many articles on the topic over the course of his life mainly focusing on the issue of decision-making within the behavior of what he termed â€Å"bounded rationality†. â€Å"Rational behavior, in economics, means that individuals Who was Herbert Simon? 8 maximizes his utility function under the constraints they face (e. g. , their budget constraint, limited choices ) in pursuit of their self-interest. This is reflected in the theory of subjective expected utility. The term bounded rationality is used to designate rational choice that takes into account the cognitive limitations of both knowledge and cognitive capacity. Bounded rationality is a central theme in behavioral economics. It is concerned with the ways in which the actual decision-making process influences decisions. Theories of bounded rationality relax one or more assumptions of standard expected utility theory†. Simon determined that the best way to study these areas was through computer simulation modeling. As such, he developed an interest in computer science. Herbert Simons main interests in computer science were in artificial intelligence, human-computer interaction, principles of the organization of humans and machines as information processing systems, the use of computers to study by modeling) philosophical problems of the nature of intelligence and of epistemology, and the social implications of computer technology. Some of Simons economic research was directed toward understanding technological change in general and the information processing revolution in particular. While living in Pittsburgh, PA, he advised the citizen ry on various issues including the use of public funds to build stadiums and the method of raising tax revenue. Simon emphasized the usefulness of the land tax, reflecting the early influence of Henry George on his economic thought. Who was Herbert Simon? 9 Administrative Behavior was Herbert Simon’s doctoral dissertation and his first book. It served as the foundation for his lifes work. The centerpiece of this book is the behavioral and cognitive processes of making rational human choices, that is, decisions. An operational administrative decision should be correct and efficient, and it must be practical to implement with a set of coordinated means. Any decision involves a choice selected from a number of alternatives, directed toward an organizational goal or subgoal. Realistic options will have real consequences consisting of personnel actions or non-actions modified by environmental facts and values. In actual practice, some of the alternatives may be conscious or unconscious; some of the consequences may be unintended as well as intended; and some of the means and ends may be imperfectly differentiated, incompletely related, or poorly detailed. The task of rational decision making is to select the alternative that results in the more preferred set of all the possible consequences. This task can be divided into three required steps: (1) the identification and listing of all the alternatives; (2) the determination of all the consequences resulting from each of the alternatives; and (3) the comparison of the accuracy and efficiency of each of these sets of consequences. Any given individual or organization attempting to implement this model in a real situation would be unable to comply with the three requirements. It is highly improbable that one could know all the alternatives, or all the consequences that follow each alternative. Who was Herbert Simon? 10 There is: given the inevitable limits on rational decision making, what other techniques or behavioral processes can a person or organization bring to bear to achieve approximately the best result? Simon writes: â€Å"The human being striving for rationality and restricted within the limits of his knowledge has developed some working procedures that partially overcome these difficulties. These procedures consist in assuming that he can isolate from the rest of the world a closed system containing a limited number of variables and a limited range of consequences. † Administrative Behavior, as a text, addresses a wide range of human behaviors, cognitive abilities, management techniques, personnel policies, training goals and procedures, specialized roles, criteria for evaluation of accuracy and efficiency, and all of the ramifications of communication processes. Simon is particularly interested in how these factors directly and indirectly influence the making of decisions. Weaving in and out of the practical functioning of all of these organizational factors are two universal elements of human social behavior that Simon addresses in Chapter VII—The Role of Authority, and in Chapter X—Loyalties, and Organizational Identification. Authority is a well studied, primary mark of organizational behavior, and is straightforwardly defined in the organizational context as the ability and right of an individual of higher rank to determine the decision of an individual of lower rank. The actions, attitudes, and relationships of the dominant and subordinate individuals constitute components of role behavior that can vary widely in form, style, and content, but do not vary in the expectation of obedience by the one of superior status, and willingness to obey from the subordinate. Authority is highly influential on Who was Herbert Simon? 11 the formal structure of the organization, including patterns of communication, sanctions, and rewards, as well as on the establishment of goals, objectives, and values of the organization. Decisions can be complex admixtures of facts and values. Information about facts, especially empirically proven facts or facts derived from specialized experience, are more easily transmitted in the exercise of authority than are the expressions of values. Simon is primarily interested in seeking identification of the individual employee with the organizational goals and values. Following Lasswell he states that â€Å"a person identifies himself with a group when, in making a decision, he evaluates the several alternatives of choice in terms of their consequences for the specified group†. A person may identify himself with any number of social, geographic, economic, racial, religious, familial, educational, gender, political, and sports groups. Indeed, the number and variety are unlimited. The fundamental problem for organizations is to recognize that personal and group identifications can either facilitate or obstruct correct decision making for the organization. A specific organization has to deliberately determine and specify in appropriate detail and clear language its own goals, objectives, means, ends, and values. Chester Barnard pointed out that â€Å"the decisions that an individual makes as a member of an organization are quite distinct from his personal decisions†. Personal choices may determine whether an individual joins a particular organization, and continue to be made in his or her extra–organizational private life. But, as a member of an organization, that individual makes decisions not in relationship to personal needs and results, but in an impersonal sense as part of the organizational intent, purpose, and effect. Organizational inducements, rewards, and sanctions are all designed to form, strengthen, and maintain this identification. Who was Herbert Simon? 12 The correctness of decisions is measured by two major criteria: (1) adequacy of achieving the desired objective; and (2) the efficiency with which the result was obtained. Many members of the organization may focus on adequacy, but the overall administrative management must pay particular attention to the efficiency with which the desired result was obtained. Simons contributions to research in the area of decision-making have become increasingly mainstream in the business community thanks to the growth of management consulting. Conclusion These multiple events and effects have helped to paint a vivid picture of a very brilliant man. Herbert Simon articulated from the perspective of 1960 his vision of what we now call the New Economy the machine-aided system of production and management of the late 20th century. Simons analysis sprang rom what I term the principle of cognitive comparative advantage: one has to understand the quite different cognitive structures of humans and machines (including computers) in order to explain and predict the tasks to which each will be most suited. Perhaps unlike Simons better-known predictions about progress in artificial intelligence research, the predictions of this 1960 article hold up remarkably well and continue to offer important insights. In what follows I attempt to tell a coherent story about th e evolution of machines and the division of labor between humans and machines. Although inspired by Simons 1960 paper, I weave many other strands into the tapestry, from classical discussions of the division of labor to present-day evolutionary psychology. The basic conclusion is that, with growth in the extent of Who was Herbert Simon? 13 the market, we should see humans crowded into tasks that call for the kinds of cognition for which humans have been equipped by biological evolution. These human cognitive abilities range from the exercise of judgment in situations of ambiguity and surprise to more mundane abilities in spatio-temporal perception and locomotion. Conversely, we should see machines crowded into tasks with a well-defined structure. This conclusion is not based (merely) on a claim that machines, including computers, are specialized idiots-savants today because of the limits (whether temporary or permanent) of artificial intelligence; rather, it rests on a claim that, for what are broadly economic reasons, it will continue to make economic sense to create machines that are idiots-savants.

Nano Case Study Essay Example

Nano Case Study Essay Example Nano Case Study Essay Nano Case Study Essay The story. Tata is India’s oldest and largest private sector business entity. Founded in 1868, the group now consists of more than 100 companies, with a turnover of more than $70bn. It has a wide range of interests, with companies trading in fields as diverse as steel, cars and trucks, chemicals, IT consultancy, retailing and hotels. The Tata group is highly decentralised, and member companies have great autonomy in terms of strategy and operations.The main instrument for unifying the group is the Tata corporate brand, which embodies values that are shared by all companies in the group. However, not all the companies use the corporate brand in the same way. Many, such as Tata Beverages and Tata Motors, use the name and logo explicitly. However, even in India some companies in the group, such as Trent and Taj Hotels, do not use the Tata name. Taj Hotels also has its own brand mark. This inconsistency is seen by the Tata group as less important than adherence to the group’s values.It was originally founded for the purpose of creating and spreading wealth in order to strengthen the Indian nation and economy. The challenge. Before 1991 the Tata group had few interests in the world outside India. Its brand identity was very strongly Indian, rooted in India’s culture and history. However, Ratan Tata, the group’s leader, believed this had to change. He felt that Tata’s future lay outside India, and that it should aspire to become a global company. But could a company with such a strong Indian identity succeed in establishing a global brand? And if so, what would be the disadvantages?There were – and still are – many in India who believed that the process of globalisation would change Tata and damage its values, turning it into just another big company that would be concerned only with profit. Others outside India wondered – and some still do – if western consumers in particular would really accept the Tata brand. Stepping out of India. Individual Tata companies began making small acquisitions outside India in the late 1990s. The first big acquisition was that of Tetley Tea, one of Britain’s leading tea brands, by Tata Tea (now Tata Beverages) in 2000.This acquisition went almost unnoticed. Later acquisitions, such as those of steelmaker Corus by Tata Steel in 2007 and Jaguar Land Rover by Tata Motors in 2008, were much more high-profile. Since 2005, there has been a steady stream of acquisitions in Europe, Asia and North America. The pragmatic approach. Tata’s approach to handling the new acquisitions has been pragmatic. Conventional corporate branding theory suggests that all acquisitions should be branded with the corporate brand name and mark.GE, for example, applies the GE brand across the board to all new ventures and all new acquisitions. But Tata faced different pressures, and had to respond in a different way. The group had simultaneously to reassure its stakeholders in India that it was not about to abandon its traditional values in favour of global growth, and to reassure stakeholders in the companies it was acquiring outside India that their favourite brands would not be spoilt. Varied responses. In some sectors, Tata follows conventional wisdom.In 2010, after some hesitation, Tata Steel finally rebranded Corus as Tata Steel Europe. By common consent, Corus was not a particularly strong brand, and few mourned its passing. Even so, there was some worry at Tata Steel as to what impact this rebranding might have on Corus’s reputation – and on that of Tata Steel in India, where there was concern over events such as the mothballing of the Corus plant at Redcar in the north-east of England, with some observers questioning whether Tata Steel was still a caring employer.Only after long thought did the move go ahead. In contrast, Tetley has been part of the Tata group for 10 years, yet the Tetley brand remains independent in terms of its identity. A single discreet line on the packaging reminds consumers they are buying a Tata product. It might be thought that tea, being Indian in origin, could benefit from association with a celebrated Indian brand. But Tetley’s customers resolutely see it as British, and rebranding might compromise its image and reputation in their eyes.The same is even more strongly the case with Jaguar and Land Rover, where Tata Motors has bluntly rejected the suggesti on of rebranding either with the Tata name. These are old and famous brands, and Tata Motors thinks rebranding would destroy value. Conclusions. Tata only rebrands its acquisitions when it is clear that such a rebranding will add value. This is not what conventional wisdom suggests. But a look at the group’s performance, even through a deep recession, suggests the pragmatic approach has worked in this case. | See more at: tata. com/company/Media/inside.

Analysis of Kentucky Fried Chicken-Free-Samples for Students

KFC founded by Colonel Harland Sanders, also known as Kentucky Fried Chicken, is an American fast food chain popular for their fried chicken items. They have their headquarters in Louisville, Kentucky. It is the world’s second largest chain of restaurant after McDonalds with its presence in almost 20,000 locations globally in 123 countries (Alviola IV et al.,2014). KFC was one of the foremost American restaurants to expand internationally in Canada, Mexico and United Kingdom in the mid 1960s. The KFC chain is a subsidiary of the Yum brands, a brand that also owns pizza hut and taco bell chains (Kelly & Swinburn, 2015).   KFC’s original product was the fried chicken piece that was seasoned by Sander’s secret recipe of 11 herbs and spices. However, since the 1990s they expanded their menu to include chicken fillet burgers, wraps, salads, side dishes like French fries and soft drinks. A PESTEL analysis is a method used to analyze and monitor the external marketing environment that has its impact on an organization, which is used to identify threats and weaknesses of the firm. PESTEL stands for political, economic, social, technological, environmental and legal. Political factors study how and to what extent the government intervenes into the functioning of the economy. This includes the policies of the government, the political stability or instability in the market, tax policy, foreign trade policy, environmental law, legal law and trade restrictions. India has a steady government. The labor force is expensive and the companies have to pay high taxes, which reduces the profit rate in the country. The government has given freedom to the companies to do their business there way (Samnani, 2014). KFC designs the pricing structure keeping in mind the income of the people that way KFC can cater to all the classes. The political climate of India is friendly towards international businesses, which is an advantage for KFC. The operation of KFC is affected by the government rules and policies regarding the fast food industry. Currently government is controlling the fast food restaurants because of the various health issues and obesity related proble ms attached to it. KFC maintains a good relation with the government by paying taxes properly and increasing employment opportunities for the masses and follows the legal rules and restriction. Economic factors have important impact on how an organization work and how profitable they are. Economic factors include the rate of economic growth, interest rates, inflation, income of the consumers, exchange rates and so on. KFC is struggling in many economies like china where their sales are declining due to its health factors (Schrà ¶der & McEachern, 2005). With the growing health consciousness among the people, the sale of KFC is declining in many economies. Every outlet of KFC gives employment to around 10-15 people in a way it curbs unemployment ("Home | KFC", 2018). India’s economic condition is extremely good and per capita is high. Population being low resources is abundant. Though earlier the target of KFC was the upper classes, later on they changed their target market to include the middle-income group. The economic condition of India is an advantage for the company as this increases its sales. This area involves the social and cultural beliefs of the consumers. This includes population growth, age distribution, career attitudes and so on. These factors are extremely important because this directly affects how marketers understand their consumers. In the social issues KFC luring of children to their unhealthy food, unethical treatment of animals and low wages to employees are widely criticized (Shoyemi, 2014). It is rumored that the chicken used by KFC are genetically modified to store more fat, which makes the chicken incapable to carry its own body weight. Many animal welfare organizations like PETA condemn KFC for such heinous issues. The social system in India is beneficial for the further growth of the company. The banking system is also strong and literacy rates are high. India being a capitalistic economy the income of the people are high, and the busy schedule of the people makes them resort to these fast food restaurants. KFC very tactfully adapts to the culture of the country they operate in. the busy lifestyle of the masses makes them resort to these unhealthy fast foods. The growing awareness about the harmful effects of fast food is proving to be a threat for KFC. The technological progression of the country affects the organization’s marketing and daily operations India has a very high per capita income and literacy rate. There technological development is also very advanced (Kelsey, 2015). Thus internet usages and exposure to advanced technology is high. KFC uses strategy to introduce new technology when they feel it is needed.   In the technological era KFC has started mobile apps with the help of which ordering and payment online is made possible. In a developing country like India this acts as an opportunity because this increases its sales and growth. With the growing concern on environment, this factor has come to the forefront in the recent years. It has become extremely important due to the scarcity of raw materials. KFC buys their packaging materials from companies that contribute to deforestation (Tiwari, 2017) This particular company also uses underage children to work for them in order to pay fewer wages to them. KFC’s treatment of the chickens used for the meal is said to be injected to make them obese. This harms the chicken and makes them extremely toxic for human consumption. This also poses several difficulties for the chickens that sometimes die because of the injections. The educated people condemn these various factors since they pose as a threat for the KFC chain. This includes the health and safety factors, advertising standards, equal opportunities, consumer laws and rights, product safety and product labeling. Every company need to know what is legal and what is not in the economy they are operating. For organizations that are global this is a difficult area to act because every country has different rules and laws (Smith et al.,2014). The government in India changes after every five years, corruption level is low. International companies are invited to start their business but their profit is low because of the high taxes. The government gives enough freedom to the firms to conduct their business and does not intervene unnecessary in the daily workings. KFC has to abide by the legal rules and regulations laid down by the government of India for the smooth operations. The above analysis clearly provides an overview of the external environmental conditions faced by the company KFC. The external environmental conditions form an important part of the company and often it is seen that they are beyond the control of the company. The company however, can utilize the external environmental conditions by turning the risks or threats faced by it into future opportunities. Global diversity can be defined as the process by means of which one company can distinguish itself from another not only on the basis of the services provided by them but also on the basis of the strategies as well as the global plan followed by them. This is an important process by means of which the various companies can adapt themselves to the global market and it also allows them to work as per the needs and the requirements of the customers. The company Kentucky Fried Chicken uses the various aspects of global diversity to market its products in more than 198 different countries of the world ("Home | KFC", 2018). The company KFC, in India itself has more than 350 outlets, thereby making India as one the largest center of its business ("Home | KFC", 2018). America is another country where the products of the company KFC are in much demand ("Home | KFC", 2018). The company KFC, as a matter of fact has its headquarters in Kentucky, United States of America ("Home | KFC", 2018). The cultural characteristics of the country India on the basis of the Hofstede’s cultural model would reveal the following facts- Figure 1: Hofstede’s Cultural Insights for India Source: ("Country Comparison - Hofstede Insights", 2018) The above figure clearly indicates that the Indian people score low on the individualism quotient, which means the people like to work in groups and group culture is prevalent there ("Country Comparison - Hofstede Insights", 2018). The people of India score very high on the power distance score which means that the people appreciate the hierarchy system prevalent at their work place and they are very dependent on their bosses or the higher authorities for the performance of their job roles ("Country Comparison - Hofstede Insights", 2018). The score of India on the Hofstede’s culture for the aspect of masculinity indicates that the Indian society is driven by competition, success and achievement ("Country Comparison - Hofstede Insights", 2018). The low score of the nation for the aspect of uncertainty avoidance indicates that the people have low preference for avoiding uncertainty ("Country Comparison - Hofstede Insights", 2018). The cultural characteristics of the country United States of America on the basis of Hofstede’s cultural model would reveal the following facts- Figure 2: Hofstede’s cultural insights for United States of America Source: ("Country Comparison - Hofstede Insights", 2018) The above figure clearly indicates that the people of the United States of America are very individualistic and like to work in an individualistic manner (Taras, Steel, & Kirkman, 2012). The low score on the power distance aspect indicates that the people of the United States of America do not endorse the inequality of the division of power in the society ("Country Comparison - Hofstede Insights", 2018). The high score on the aspect of masculinity indicates that the people of the United States of America are driven by factors like success, competition and achievement ("Country Comparison - Hofstede Insights", 2018). The low score on the uncertainty avoidance indicates that the people of America are fairly tolerant towards the changes in technology, innovations and the desire to try out new things ("Country Comparison - Hofstede Insights", 2018). Therefore, from the above discussion it becomes clear that if the American company, Kentucky Fried Chicken (KFC) is to expand its business in India then it will have to take into consideration the various aspects of the culture of the Indian nation. The company will especially have to make adjustments in the aspects of power distance, individualism, uncertainty avoidance as well as masculinity. KFC opened its first outlet in India at Bangalore in the year 1995 ("Home | KFC", 2018). The company currently owns more than 350 outlets in the nation ("Home | KFC", 2018). This is a reflection of the successful collaboration of the company KFC with the franchise Yum ("Yum! Brands – A World with More Yum!", 2018). It is to be noted that the company has transformed some of the traditional products offered by it in order to suit the taste as well as the needs of the Indian customers (Sania, Kalpina, & Javed, 2015). It is to be noted that in the initial phase the company had to face some protest as the regards the type of raw materials used by it for the preparation of its products. Then there were others who protested to the non-vegetarian products sold by the outlets ("Home | KFC", 2018). The company KFC, therefore in order to capture the needs as well as the requirements of the customers started its new brand of products and food items with the slogan â€Å"So Veg, So Goodâ €  ("Home | KFC", 2018). This plan was introduced as part of its Indian-specific promotional strategy, which was much appreciated by the Indian customers. The second important strategy adopted by the company in a bid to capture the Indian market was the introduction of the 5-in-1 meal boxes and the use of the local dabbawalas for the purposes of the delivery of the products to the office goers (Shoyemi, 2014). It is to be noted that the Indian dabbawalas are known for their efficiency as well as timely delivery services (Shoyemi, 2014). Therefore, this strategy proved to a vital one for the company as it not only enabled them to procure a reliable delivery system but also enabled them to capture the office goers customers of the nation. Another, important strategy utilized by the company is the introduction of the new system of Watt a Box, which is similar in many respects to the traditional 5-in-1 meal boxes of the company with the only difference being that in this particular r espect the customers can order their meals over the phone (Hussain, 2014). The company even follows effective pricing policy as well as provides discount services in a bid to attract more customers to its outlets. These in short are some of the strategies, which the company has utilized over the years to capture the market of the Indian nation. The company offers a wide range of products to its Indian customers like Hot & Crispy Chicken, Chicken Zinger Burger, Fiery Grilled bucket chickens, Rice Bowlz and various others ("Home | KFC", 2018). The company also provides a wide range of vegetarian products to the Indian customers. This is something which is not seen among the range of products offered by the company in its American outlets. The pricing strategy followed by the company in its Indian outlets is different from the ones which it follows in its American market. The company follows a pricing strategy in its Indian market as per the needs and the requirements of the customers and the market conditions. The company uses the social media and newspapers for the purposes of promotion of its products. The company in order to attract more customers had tie up with various other companies like Yum brands and Pepsi Co ("Home | KFC", 2018). They even offer attractive offers like combo meals and others to attract the customers. The primary supplier of raw materials for the company is Venky’s, which is the largest supplier of raw chickens in India ("Home | KFC", 2018). The operational strategy followed by the company in India are listed below- It is to be noted that the business of the company grew by 8% in the country of India in the year 2017 ("Home | KFC", 2018). The company owns more than 350 outlets in the country ("Home | KFC", 2018). The supplier system of the company in the country India is shown by the following figure- The primary competitors of the company KFC in India are McDonalds, Subway, Domino’s and various others ("Home | KFC", 2018). Initially, the target customer base of the company was just the office going population and to capture that customer the company effectively utilized the services of the dabbawalas. However, over the years, the focus of the company has changed significantly and to grab the attention of the other part of the population of the nation, the company started to focus on its vegetarian menu. The company, presently, is trying to grab the attention of the younger generation of the Indian population in the age range of 18-40 ("Home | KFC", 2018). It is commonly seen that the people in this particular age range are the ones who live a fast life and are more open to the kind of products offered by the company KFC. Risk can be defined as the potential situation in which a person or an organization stands to lose or gain something of considerable value (McNeil, Frey, & Embrechts, 2015). It is to be noted that risk forms an important aspect in the process of business management (Schermerhorn et al., 2014). It is often that the companies which are willing to come out of their comfort zone and take considerable amount of risks are the ones which succeed in the longer run (McNeil, Frey, & Embrechts, 2015). The company, KFC is an example of this particular doctrine. The company KFC is one of the largest and most loved brands of the United States of America. The company could have stayed content with its monopoly of the business world. However, the company undertook a considerable amount of risk when it decided to venture into the market of India. It is to be noted that the culture as well as the eating habits of India is completely different from the country of the United Nations of America. There wa s a considerable element of risk involved in the process. However, the company decided to take the risk and judging by the performance of the company in the recent few years in the Indian nation it would be fair to say that the risk taken by the company KFC paid off. The company in the recent times has enjoyed considerable success in the Indian nation. However, there are some risks as well which the company faces in the country of India- The company KFC can manage the above listed risks by various effective strategies like the ones mentioned bellow- Therefore, from the above discussion it becomes clear that the companies need to take various factors into consideration for the purpose of doing business in other countries of the world. It is normally seen that various companies embark on the path of globalization without taking into consideration the cultural, political, environmental, legislative and other aspects of the countries in which they are about to open their business centers. This often instead of expanding the business of the company causes several problems for the parent companies. Therefore, it is advisable for the companies to take into consideration the internal as well as the external environments of the countries into consideration before opening their business centers into those countries. The companies also need to take into consideration the various risks faced by them and develop effective risk management strategies which would mitigate the risks faced by them. It is often seen that an effective management of risks can lead to the overall growth as well as the development of the company concerned. Alviola IV, P. A., Nayga Jr, R. M., Thomsen, M. R., Danforth, D., & Smartt, J. (2014). The effect of fast-food restaurants on childhood obesity: a school level analysis.  Economics & Human Biology,  12, 110-119. Cotti, C., & Tefft, N. (2013). Fast food prices, obesity, and the minimum wage.  Economics & Human Biology,  11(2), 134-147. Country Comparison - Hofstede Insights. (2018).  Hofstede Insights. Retrieved 7 February 2018, from https://www.hofstede-insights.com/country-comparison/the-usa/ Country Comparison - Hofstede Insights. (2018).  Hofstede Insights. Retrieved 7 February 2018, from https://www.hofstede-insights.com/country-comparison/india/ Home | KFC. (2018).  Online.kfc.co.in. Retrieved 7 February 2018, from https://online.kfc.co.in/ HUSSAIN, S. (2014). The impact of sensory branding (five senses) on consumer: A case study on KFC (Kentucky Fried Chicken).  International Journal of Research in Business Management,  2(5), 2347-4572. Kelly, S., & Swinburn, B. (2015). Childhood obesity in New Zealand.  The New Zealand medical journal,  128(1417), 6-7. Kelsey, J. (2015).  Reclaiming the future: New Zealand and the global economy. Bridget Williams Books. Klijn, F., Kreibich, H., De Moel, H., & Penning-Rowsell, E. (2015). Adaptive flood risk management planning based on a comprehensive flood risk conceptualisation.  Mitigation and Adaptation Strategies for Global Change,  20(6), 845-864. McNeil, A. J., Frey, R., & Embrechts, P. (2015).  Quantitative risk management: Concepts, techniques and tools. Princeton university press. Samnani, A. (2014). Macro-environmental factors effecting fast food industry.  Food Science and Quality Management,  31, 37-40. Sania, U., Kalpina, K., & Javed, H. (2015). Diversity, employee morale and customer satisfaction: The three musketeers.  Journal of Economics, Business and Management,  3(1), 11-18. Schermerhorn, J., Davidson, P., Poole, D., Woods, P., Simon, A., & McBarron, E. (2014).  Management: Foundations and Applications (2nd Asia-Pacific Edition). John Wiley & Sons. Schrà ¶der, M. J., & McEachern, M. G. (2005). Fast foods and ethical consumer value: a focus on McDonald's and KFC.  British food journal,  107(4), 212-224. Shoyemi, A. O. (2014).  Consumers' perception of international quick service restaurants in Nigeria: a case study of Kentucky Fried Chicken (KFC)  (Doctoral dissertation, Dublin Business School). Shoyemi, A. O. (2014).  Consumers' perception of international quick service restaurants in Nigeria: a case study of Kentucky Fried Chicken (KFC)  (Doctoral dissertation, Dublin Business School). Smith, C., Gray, A. R., Fleming, E. A., & Parnell, W. R. (2014). Characteristics of fast-food/takeaway-food and restaurant/cafà ©-food consumers among New Zealand adults.  Public health nutrition,  17(10), 2368-2377. Taras, V., Steel, P., & Kirkman, B. L. (2012). Improving national cultural indices using a longitudinal meta-analysis of Hofstede's dimensions.  Journal of World Business,  47(3), 329-341. Tiwari, M. (2017). KEYWORDS PESTEL Ps-Product, Price, Promotion, and Place.  RECENT TRENDS AND CHALLENGES IN INTERNATIONAL BUSINESS-A CASE STUDY ON GROWTH STRATEGY OF KFC., (210). Wang, S. Y., Yiu, K. F. C., & Mak, K. L. (2013). Optimal inventory policy with fixed and proportional transaction costs under a risk constraint.  Mathematical and Computer Modelling,  58(9-10), 1595-1614.

Promotion Essay Example | Topics and Well Written Essays - 500 words

Promotion - Essay Example To achieve my long-term goal, I believe that the initial step to my self-promotion is to pursue further studies. In this regard, I may complete a Master's degree in business or enroll in academic programs particularly for entrepreneurs. I reckon that this is necessary to enhance my entrepreneurial skills and hone my business acumen. Entering a business school will be a critical avenue for my self-promotions program. In an academic institution, I will be able to establish my network with other business people and aspiring entrepreneurs. While attending school, I will develop good rapport with my colleagues so I could impart to them my future plans. Furthermore, I would join business-related organizations within the immediate vicinity of the proposed location of my business. This will be a straightforward approach considering the existence of numerous community-based organizations in our locality. This undertaking will enable me to meet more business people and widen my connection. Affiliation with a prestigious business organization enhances my brand equity as the public's perception of my image is improved.

Value, satisfaction and behavioural intentions in an adventure tourism Essay

Value, satisfaction and behavioural intentions in an adventure tourism context - Essay Example The purpose of this review is to evaluateWilliam and Soutar’s research paper, â€Å"Value, Satisfaction and Behavioural Intentions in an Adventure Tourism Context† published in an Elsevier Journal in 2009, from an utilitarian perspective and therefore to assess their investigations’ contribution to the ongoing research on adventure tourism. Further this review will critically evaluate the validity and eligibility, in particular, of their research. In this regard, especially the literature review, method and analysis sections will be assesses and evaluated critically in search of any anomalies misinterpretations on the researchers’ side that might affect their findings. In their article, Williams and Soutar have investigated into the impacts of the adventure tourists’ value and satisfaction on the consumers’ consumption, decision-making and future intentions for the product of adventure tourism. In William and Soutar’s own words, the st udy is â€Å"an attempt to answer some of these questions and used a recognized services marketing framework to examine the relationships between adventure tourists’ perceptions of value, satisfaction and future intentions† (414). Though William and Soutar’s exploration into the interrelations between the adventure â€Å"tourists’ perceptions of value, satisfaction and future intentions† in both theoretical and practical frameworks from a â€Å"Multidimensional Perspective of Customer Value† perspective is not any novel exploration into the adventure tourism from the consumers’ perspective... The major trend of the scholars’ researches on adventure tourism remains focused on the achievement of the consumers’ attention through quality of service. But the consumers’ value as well as their perception of adventure tourism has remained unexplored. Referring to scholars like Baker and Crompton (2000), Botterill and Crompton (1996), Jayanti and Ghosh (1996) and others, William and Soutar contend that a significant number of studies on the â€Å"intangibility, dynamism and subjectivity† of the tourists’ consumptions as well as on the â€Å"functional, objective and tangible components† of consumerism in a tourist destination have been led by the researchers in the past years, there is a â€Å"lack of understanding about the nature of these experiences or their relationship with marketing constructs, such as service quality, customer value or satisfaction† (415). Being inspired by this research gap, William and Soutar attempt to pro vide his readers with a deeper insight into the behavioural nature of a tourist’s intention and choice for adventure tourism. For this research, William and Soutar mainly depended on the quantitative analysis of the data converted into numeric values. The collected the consumer value, satisfaction and intentions related data from on-spot adventure tourists who traveled â€Å"on four-wheel drive adventure tours to the Pinnacles in Western Australia† (419). They especially put emphasis on the particular functional and objective features, of the adventure tourist spot, such as the spatial and durational length of the tours, geophysical nature of the spot, safety and security, insurance for

Whose Reality Essay Essay Example for Free

Whose Reality Essay Essay The brain is a crucible: a melting pot of intersecting ingredients that forges a reality that is de- ceptively the same, but often vastly different for each individual. That reality is a construct is a fashionable term these days; it means that we tend to see reality from a particular frame of reference. There is always a context, whether it be political, social or cultural. For those who are unable to construct a satisfactory reality, it is then that they are forced to create an alterna- tive reality, perhaps that fulfils their dreams and meets their views and values. In the words of cognitive neuropsychologist Kaspar Meyer, â€Å"what is now clear is that the brain is not a stimulus-driven robot that directly translates the outer world into a conscious experi- ence. What we’re conscious of is what the brain makes us be conscious of, and in the absence of incoming signals, bits of memories tucked away can be enough for a brain to get started with†. Reality for each individual differs according to their past experiences and memories, as well as what they choose to perceive to be true. Those with weaker frames of minds such as individuals suffering from mental disorders, or solely living under delusion tend to create alternative realities in order to escape the harsh truth. Consider the materialism of the post-war United States. Motivated by prosperity and wealth, all Americans were expected to achieve the profound ‘American Dream’, of which Arthur Miller critiques throughout his play ‘Death of a Salesman’. The play’s lead character Willy Loman struggles to face the true reality, but instead, chooses to believe he is leading the life he had always dreamt of. Willy believes himself to be the best salesman of his company, claiming he is â€Å"well liked† by all, and â€Å"vital in New England†, when in fact, his true reality proves to be quite the opposite. Willy struggles to pay his mortgage, as well as fails to support and provide for his family. Despite his favourite son Biff finding the words to call him out to be what he truly is â€Å"(a) fake†¦ (a) big phoney fake† and â€Å"a dime a dozen†, Willy remains ignorant towards the truth. Willy’s alternative reality provides him with the motivation to continue his life, despite the loss of his job and loss of respect from Biff. Alternative realities provide tem- porary relief from the harsh truth of reality, which is sometimes necessary for those who are considered mentally weak. It is often easier to support the alternative realities created by the mentally weak. Due to their mental state, disregarding what they believe to be true can carry several consequences. In ‘Death of a Salesman’, Willy’s wife Linda remains supportive throughout her husband’s delu- sion. He claims she is his â€Å"foundation (and) support†, which is simply conforming to the ex- pected role of a 1950’s housewife. Another example includes the 2010 movie directed by Mar- tin Scrosese titled ‘Shutter Island’, which clearly highlights the importance of accepting the al- ternative realities created by the mentally weak. The film’s protagonist Teddy Daniels believes himself to be a U. S marshal assigned to investigate the disappearance of a patient from Bos- tons Shutter Island mental institution. However, in true fact, Teddy is actually Andrew Laed- dis, one of the institution’s most dangerous patients they have because of his delusions and his violence towards the staff and the other patients. Andrew (or Teddy’s) delusion created an alternative reality in which he was able to escape the truth about his murderous past. In order to support his alternative reality, the staff at the institution developed a scenario in which Andrew was able to live out his delusion, therefore preventing the otherwise dangerous psychological effects of his true nature. If An- drew was in fact exposed to his true reality rather than living as his alter ego, he may have not been able to survive, hence proving the importance of supporting a mentally weak individual’s alternative reality. Alternative realities may not always be negative. In these cases, the alternative reality protects the individual from harm or negative attention due exposing their true self. Consider the death of Whitney Houston, or the even more recent Robin Williams. Despite their true reality con- sisting of depression and substance abuse, these two renowned celebrities developed and maintained an alternative reality to allow others to portray them as role models and success- ful artists. In the case of Robin Williams, his severe depression led to his suicide. As a come-dian and successful actor, Williams was perceived by the majority to be a motivated happy man. In true fact, despite working to ensure other people were laughing, he was diagnosed with severe depression, to the point where he eventually took his own life. Robin William’s al- ternative reality forced others to see him as he was not, but without the negative attention of showing who he really was. In Whitney Houston’s case, despite her perception as an iconic successful singer, her alternative reality consisted of a cocaine addiction to the point where she drowned in a hotel bathtub. Following their deaths, the public was finally made aware of who they truly were, regardless of what we had previously perceived them to be. Alternative realities such as these can be crucial to ensure happiness and satisfaction for the individual, without highlighting their true selves to the world. Those who are mentally weak tend to create alternative realities in order to avoid their true selves. Whether they are living within a delusion such as Willy Loman or suffering from a mental condition such as Andrew Laeddis, (otherwise known as Teddy), alternative realities may be beneficial for the individual, however difficult for others to accept. Due to individual differences in realities due to social, emotional, cultural and political factors, each person must construct a reality that is most suitable for their views and values, even if that results in alter- native realities being created. In the words of author Mignon McLaughlin, â€Å"a critic can only re- view the book he has read, not the one in which the author wrote†, and therefore we cannot judge an individual’s choice of reality or alternative realities without experiencing it ourselves first hand.

The Influence of Shakespeare :: essays research papers

Across the universe of time: Shakespeare’s influence on 21st century society. It is harder to imagine a more universal writer than William Shakespeare. Rarely if ever is one of his many plays not being performed somewhere in the world and similarly rare is the tertiary English student who has not examined his work at length. His plays, sonnets and poems are common fodder for high school English departments across the globe. Shakespeare has perhaps contributed the most to the English language of any writer known to man – literally. Over 1000 words and phrases that he coined as part of his plays and prose are now in common use across the globe. He changed nouns into verbs, verbs into adjectives, added on previously unheard-of prefixes and suffixes and in some cases made words out of nothing. Even culturally sensitive words such as ‘ode’ (The ANZACS) and scientific jargon (‘epileptic’) are in fact products of Shakespeare. Bernard Levin probably summed this up best when he wrote: â€Å"If you cannot understand my argument, and declare "It's Greek to me", you are quoting Shakespeare; if you claim to be more sinned against than sinning, you are quoting Shakespeare; if you recall your salad days, you are quoting Shakespeare; if you act more in sorrow than in anger, if your wish is father to the thought, if your lost property has vanished into thin air, you are quotin g Shakespeare; if you have ever refused to budge an inch or suffered from green-eyed jealousy, if you have played fast and loose, if you have been tongue-tied, a tower of strength, hoodwinked or in a pickle†¦ had short shrift, cold comfort or too much of a good thing, †¦ - why, be that as it may, the more fool you, for it is a foregone conclusion that you are (as good luck would have it) quoting Shakespeare;†¦Ã¢â‚¬  (Bernard Levin. From The Story of English. Robert McCrum, William Cran and Robert MacNeil. Viking: 1986). Shakespeare’s influence continues even in the world of film, not invented until several hundreds of years after his death in 1616. As well as the inevitable BBC remakes of most of his plays, newer adaptation such as Kenneth Branagh’s ‘Much Ado About Nothing’ (starring Keanu Reeves and Denzel Washington) and Baz Luhrmann’s ‘Romeo and Juliet’ (featuring Claire Danes and Leonardo DiCaprio) have met critical acclaim and can be credited with bringing Shakespeare to a new generation not inclined to visiting theatres.

Wendy Geiger

Your friend, Wendy Geiger, owns a small retail store that sells candies and nuts. Geiger acquires her goods from a few select vendors. She generally makes purchase orders by phone and on credit. Sales are primarily for cash. Geiger keeps her own manual accounting system using a general Journal and a general ledger. At the end of each business day, she records one summary entry for cash sales. Geiger recently began offering items in creative gift packages.This has increased sales substantially, and she is now receiving orders from corporate and other clients who order large uantities and prefer to buy on credit. As a result of increased credit transactions in both purchases and sales, keeping the accounting records has become extremely time consuming. Geiger wants to continue to maintain her own manual system and calls you for advice. Required: In Microsoft Word write a memo to her advising how she might modify her current manual accounting system to accommodate the expanded business activities.Geiger is accustomed to checking her ledger by using a trial balance. Your memo should xplain the advantages of what you propose and of any other verification techniques you recommend. Dear Wendy. I see that your business has grown significantly from where you started off and I thought that I might offer you a few suggestions regarding your record keeping. you are gaining larger clients, that it is necessary for you to not only keep a record of cash customers as a whole, but cash and credit customers individually.This will keep you 100% protected from fraudulent charges and bank related issues as well as will eep you organized and on top of things fguratively. No matter how big or small your business is, numbers can make or break you. You need to keep track of each number as if it was your only one.Manual Accounting Modifications for Expanded Business This memo is to advise you of the best possible ways for you to modify your current manual accounting system to accommodat e the expanded business activities for your retail store.Pursuant to our conversation, you generally obtain your goods on credit using purchase orders, and your sales are primarily cash. You currently keep your manual accounting system using a general Journal and a general ledger, and you make one summary entry for cash sales at the end of each business day. Due to increased demand for your products and higher sales volume, including credit sales, maintaining the accounting records has become time consuming, but you would like to continue with your manual system.Allow me to provide pertinent information that ill assist you in continuing your manual system in the most efficient way. The accounting information system is one that collects and processes relevant data from transactions, and organizes them into relevant reports. This system is also used to report and record the exchange of goods and/or services. It is critical for you to understand how and what transactions are occurring in your business. A small business like yours can be effective with a manual process and with the use of special Journals and subsidiary ledgers.With the issues you mentioned in mind, most f your transactions can be categorized into the special Journals with the use of four individual Journals to complement the general Journal you are currently using. Special Journals are used to record and post transactions, and are uniquely designed for each business, but for most merchandising companies, the Journals used are sales Journals, for recording sales on credit; cash receipts Journals, to record sales made by cash; purchases Journals, for recording goods obtained on credit; and cash disbursements Journals, for†¦

Shelley Shows the Reader That Even Forces for Good, Such as Love

‘In Frankenstein, Shelley shows the reader that even forces for good, such as love and friendship, wholly fail to protect the individual against evil’. How do you respond to this statement? There are various events that reveal elements of sin and immorality within the novel. Yet although these cases are not prevented on a number of occasions Shelley still depicts that the bonds between families, friends and strangers are so valuable that they provide the security and hope necessary to provide safety and protection. Many of the tragic events in the novel involve an innocent character suffering due to the actions of another.One of the majorly heartrending events in the novel is the unfortunate death of William. He was so dearly cared for and loved yet it was not enough to protect him from suffering; due to Frankenstein’s actions. Despite his good intentions for the ‘sweet’ child, Frankenstein indirectly caused his nephew’s death. Similarly, the i njustice brought upon Justine was caused by Frankenstein’s actions. Regardless of the admiration and respect Frankenstein had for Justine it was not enough to save his friendship with her but ultimately neither was it enough to protect her life.Again, with the murders of Elizabeth and Clerval, although absolutely appreciated and loved by Frankenstein, his honest intentions were not strong enough to suppress the authority of the Creature, who caused his loved ones’ suffering and in due course their deaths. Of course all of these characters were seen as ‘enchanting’ and an ‘adored companion of all my [F’s] occupations’, which further proves that goodness within the heart does not and cannot always protect a victim from iniquity, no matter the number of people or amount of veneration.By choosing to isolate himself from society Frankenstein disables the chance to retrieve the aid that he needed. In order to solve his problems with the Creat ure it is now evident that assistance throughout the difficult process would have been effective for Frankenstein and would not have led him to his untimely death. Similarly, the help that Frankenstein received from Clerval was dearly valuable as Frankenstein’s health collapses and leads him to his death latter to the death of Clerval therefore showing that a protector and an advisor would have been sufficient.This shows that although the love and care from his loved ones was once there it had not lasted due to the actions of the Creature, but primarily also to Frankenstein’s actions, and thus the maliciousness in this situation has overpowered love and care. As a contrast, partly due to the guilt and shame, the Creature’s intentions of suicide were majorly affected by his experience of negligence. By the use of multi narrative text, Shelley is able to give the Creature his own opinion to express that he was not provided with sufficient love and friendship.This then showed that the necessary protection from sin and danger was removed and the Creature suffered because of it. This is evident through the identification of the constant unrealistic epithets used to describe the Creature such as ‘wretch’, ‘devil’, ‘catastrophe’, in which the list is continuous. Although, unlike with the characters aforementioned, the Creature was given, if any, little care in his life and so the power of good against the power of sin was limited in the first place to protect him from sin.However, the strength of friendship and trust is bold between the characters, which ultimately overpower the foreboding evil. This is especially seen in Clerval who, although seen as an unrealistic character, he brought security and warmth for Frankenstein in desperate times. This is evident when he addresses his troubled friend as ‘my dear friend’, he ‘observed my [Frankenstein’s] change of colour’ and also his melancholy state of emotion regarding life as seen from ‘are you always to be unhappy? ’.This question shows not only that Clerval recognises a change for the worst in his friend but he is also concerned that the matters in hand will accelerate. This admiration for Frankenstein was also seen switched as Frankenstein saw Clerval as a ‘wonderful’ friend and who ‘rejoiced in my gaiety’, which shows both that Clerval finds it pleasing and relieving to see his friend in better condition and also that Frankenstein recognises this in his friend, which proves the supremacy in the bond of their friendship. Another prime example of good overpowering forces of evil is the master of Walton’s ship.His ‘integrity and dauntless courage’ led him to pass all his money to his wife-to-be’s lover, a complete stranger, in order to provide this woman with happiness and true love. This act of generosity supports the idea that admiratio n can bring fulfilment rather than misery. Conversely, the situation between the De Laceys and the Creature shows great protection and security. Although the fortification was not necessary Felix still put his life on the line to save others and this thought and genuineness shows that the power of integrity engulfs the force of wickedness.It would seem that clearly the majority of the novel involves a lot of care and love between the characters. However, it would deem appropriate to assume that this constant presence of nobility is subdued by the malice and cruelty of the novel. Referring back to the statement in hand, evil is not ‘wholly’ overpowered by love and friendship neither does it overpower these forces but it seems that the power of love is not as powerful as it needs to be to overwhelm injustice and malevolence.

Overview of the Archaic Age of Ancient Greek History

Overview of the Archaic Age of Ancient Greek History Shortly after the Trojan War, Greece fell into a dark age about which we know little. With the return of literacy at the beginning of the 8th century, BCE came the end of the dark age and the start of what is called the Archaic Age. In addition to the literary work of the composer of the Iliad and the Odyssey (known as Homer, whether or not he actually wrote one or both), there were stories of creation told by Hesiod. Together these two great epic poets created what became the standard religious stories known and told about the ancestors of the Hellenes (Greeks). These were the gods and goddesses of Mt. Olympus. Rise of the Polis During the Archaic Age, previously isolated communities came into increased contact with one another. Soon the communities joined to celebrate the panhellenic (all-Greek) games. At this time, the monarchy (celebrated in the Iliad) gave way to aristocracies. In Athens, Draco wrote down what had previously been oral laws, the foundations of democracy emerged, tyrants came to power, and, as some families left the small self-sufficient farms to try their lot in an urban area, the polis (city-state) began. Important developments and major figures connected with the rising polis in the Archaic era inclue: Four Tribes of AthensSolon the Law-Giver of AthensCleisthenes and the 10 TribesOlympic Games Economy While the city had marketplaces, business and trade were considered corrupting. Think: Love of money is the root of all evil. An exchange was necessary to fulfill the  needs for family, friends, or community. It was not simply for profit. The ideal was to live self-sufficiently on a farm. Standards for proper behavior for citizens made some tasks degrading. There were slaves to do the work that was beneath the dignity of a citizen. Despite resistance to money-making, by the end of the Archaic Age, coinage had begun, which helped promote trade. Greek Expansion The Archaic Age was a time of expansion. Greeks from the mainland set out to settle the Ionian coast. There they had contact with the novel ideas of native populations in Asia Minor. Certain Milesian colonists began to question the world around them, to look for a pattern in life or cosmos, thereby becoming the first philosophers. New Art Forms When the Greeks found (or invented) the 7-string lyre, they produced a new music to accompany it. We know some of the words they sang in the new ic mode from the fragments written by such poets as Sappho and Alcaeus, both from the island of Lesbos. At the beginning of the Archaic age, statues imitated the Egyptian, appearing rigid and immobile, but by the end of the period and the beginning of the Classical Age, statues looked human and almost lifelike. End of the Archaic Age Following the Archaic Age was the Classical Age. The Archaic Age ended either after the Pisistratid tyrants (Peisistratus [Pisistratus] and his sons) or the Persian Wars. The Word Archaic Archaic comes from the Greek arche beginning (as in In the beginning was the word....). Historians of the Archaic and Classical Period HerodotusPlutarchStraboPausaniasThucydidesDionorus SiculusXenophonDemosthenesAeschinesNeposJustin

Collective Bargaining Essay Example | Topics and Well Written Essays - 2000 words

Collective Bargaining - Essay Example The unionization law, therefore, differs in various economic systems. The unionization is not allowed directly but it is a method that is developed in order to exercise collective bargaining and in its objective forming unions is a legal act (Katz, 1993). The formation of a union is only acceptable in private sector but it is treated as a capital crime in governmental offices and armed forces. In case of armed forces, the culprits of unionization are thrown into jail and upon completion of their sentence, they are court-martialed. The formation of a union is the last thing a soldier will think about before leaving his or her job. Additionally, armed forces argue that they are operating for saving their nations’ sovereignty and pride and therefore, they should not indulge in providing ideal work environment for the soldiers while they have to live in tough environment during the war so they must be trained in terms of making the most of even the worst kind of work climate. The practices of collective bargaining and unionization are known to emerge at the end of the great depression when people were forced to work in the extremities of inhumane environments. With the passage of time, the workers started to raise voices about their work environment and finally, legal courts initiated to respond to their needs and companies had to offer their employees a safe and sound environment to work in. the stream of change in this regard because the beacon of moment shifted towards improving the quality of supervisory behaviors as time passed. The legal pressures caused the companies to adopt modern philosophies of management such as delegation of authority and participative management. The Japanese taught the world that bureaucracy is an inefficient way of managing the organizations because it wastes too much time in decision making and they presented the concept of self-managed teams which scanned the environment so that they can develop strategies in order to cope with the current challenges of the business.

Definition of design thinking and about good design Assignment

Definition of design thinking and about good design - Assignment Example This concept was further refined by Peter Rowe in 1987 in his book ‘design thinking’, which then defined the actual process of creating solution through a visual and tangible design (Rowe1987:13). The bottom line of design thinking is that the techniques and the tools applicable in the process of devising solutions to a problem may change, while at the same time the effectiveness may differ, but the process never changes (Mootee, 2013:44). Through applying the right process, design thinking does not only create a solution to an existing problem, but is also a driving force for the corporate world to design and develop new brands (Meinel & Leifer, 2011:36). Design thinking is therefore not only a concept of creating amicable solutions to problems, but also a concept seeking to create an improved future. Design thinking is quite different from critical thinking which entails the process of analyzing and breaking down a problem into smaller units, since design thinking seeks to build up on the existing problem as a means of arriving at an amicable solution not just of the single problem, but also for the associate buildup issues (Rowe1987:56). Design thinking is not an event but a process seeking to create solutions for multi-dimensional problems, and then the implementing the solutions in a manner that develops skills and competence in addressing multifaceted problems (Meinel & Leifer, 2011:77). Thus, design thinking is an approach to problem solving that follows the path and lifecycle akin to that of a designer of a product, which entails defining an existing problem, considering the different options that are available for addressing the identified problem and then refining and prioritizing the options to arrive at the one alternative that is plausible based on the existing resources and knowledge (Rowe1987:21). The repeat stage